Press Releases
Marconi calls on Hyperwave to enhance the effectiveness and reduce
the cost of its online information resources
October 06, 2004
Marconi is enhancing its corporate website, www.marconi.com,
using technology provided by Hyperwave, a leading supplier of collaborative
knowledge management and e-learning software. The project is taking
place over two phases and is recognised within Marconi as a major
technology initiative that will reduce content management costs
and enhance customer service.
In the first phase, Marconi is using a highly resilient Oracle
database environment and Hyperwave to manage web content. This ‘easy
to use’ technology supports simple templates and forms enabling
Marconi's marketing organisation to design and place content directly
to its website. This technology is supported by an automated workflow
process, fully integrated with e-mail.
The second phase involves migrating partner and customer extranet
sites into Hyperwave as a means of information sharing and improving
services for all users while reducing document management costs.
In particular, Hyperwave enables Marconi to use a single database
of information to support a full range of users cost effectively.
This database gives users, ranging from sales managers to field
engineers and even customers, varying levels of access to a single
source of information that can be controlled and managed centrally.
This ensures uniformity of information throughout the organisation
and eliminates the costs of creating and managing many separate
documents specific to each user group.
Tina Iglio, Marconi's VP Marketing Services & Operations, said:
"The Hyperwave offering provides us with the foundation to
take our web strategy forward. We see its introduction as an evolutionary
project that supports our internet and extranet plans, enabling
communication improvements across our business. Equally important,
is that Hyperwave helps us to reduce the costs of managing these
online resources by allowing their deployment in a more dynamic
and targeted manner."
Terry Jordan, general manager, Hyperwave UK said, "Marconi's
use of Hyperwave products is strategically important to us as it
a further endorsement of our credentials as a strategic partner
to major international companies. In addition, Marconi's application
of Hyperwave will demonstrate the effectiveness of the product suite
both in terms of service delivery and cost savings. We look forward
to further strengthening our relationship as Marconi reaps the rewards
of its Hyperwave deployment."
About Marconi Corporation plc
Marconi Corporation plc is a global telecommunications equipment,
services and solutions company. The company's core business is the
provision of innovative and reliable optical networks, broadband
routing and switching and broadband access technologies and services.
The company's customer base includes many of the world's largest
telecommunications operators.
The company is listed on the London Stock Exchange under the symbol
MONI and on NASDAQ under the ticker MRCIY. Additional information
about Marconi Corporation can be found at www.marconi.com.
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